ABOUT

 
 

GROWING UP AS AN ONLY CHILD IN A SECOND GENERATION, SINGLE PARENT HOUSEHOLD. I WAS ALWAYS PRIMARILY MY OWN BESTFREIND FROM AN EARLY AGE. THIS ULTIMATELY RESULTED IN ME BEING EXTREMELY SHY AND RESERVED UNTIL I GRADUATED HIGHSCHOOL, AND BEGAN STUDYING IN NEW YORK CITY.

  

 

I'VE ALWAYS HAD A VERY STRONG INTEREST IN ART, FASHION, DESIGN & ARCHITECTURE FOR JUST ABOUT AS LONG AS I CAN REMEBER. THIS ALLOWED ME TO EXPRESS MY CREATIVITY AND TO HAVE A VOICE OUTSIDE OF MY OWN WITHOUT REALLY HAVING TO SAY MUCH. LIVING IN ONE OF THE LARGEST CITIES AND FASHION CAPITALS IN THE WORLD I WAS EXPOSED TO A WIDE ARRAY OF DIFFERENT STYLES, CULTURES AND ARCHITECTURAL DESIGNS.

  

 

AFTER LEARNING ABOUT POTTERY POTS NL I BECAME FASCINATED WITH EUROPEAN STYLE & DUTCH DESIGN. POTTERY POTS IS BASED ON THE BELIEF THAT DESIGN SHOULD BE AVAILABLE AND ACCESIBLE TO EVERYONE BY TAKING A MINIMALIST APPROACH TO BASIC FORMS AND SHAPES WHILE REMAINING MODERN, HIGH END AND TIMELESS IN DESIGN. 

 

WITH THIS MINDSET, LESS IS  REALLY MORE. WHETHER SHOPPING ONLINE OR IN A PHYSICAL STORE I ALWAYS FOUND MYSELF BECOMING VERY OVERWHELMED AT ALL OF THE DIFFERENT VARIOUS OPTIONS, STYLES & ITEM CHOICES. HAND SELECTED BY PEOPLE WHO WANTED ME TO CONFORM TO AN IDEA OF WHAT MY OWN PERSONAL STYLE SHOULD BE. WHICH NOT ONLY MAKES YOUR OWN DECISION MAKING PROCESS A STRUGGLE BUT, ALSO MAKES YOU QUESTION YOUR OWN PERSONAL STYLE IDENTITY.

  

 

AS A RESULT I WANTED TO CREATE A SIMPLE YET USER FRIENDLY ONLINE STORE WITH A CURATION OF ITEMS THAT ARE NOT ONLY INTERESTING AND UNIQUE BUT, SIMPLE IN DESIGN. TO ALLOW OTHER INDIVIDUALS TO TAP INTO THEIR OWN INNER CREATIVE DESIGN AESTHETIC WITHOUT FEELING THE NEED TO OVERTHINK AND QUESTION WHAT'S REALLY STANDING RIGHT IN FRONT OF THEM. WITH THAT BEING SAID I PRESENT TO YOU, CAL ROWE HOME.

  

 

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CALVIN ROWE
FOUNDER & CEO